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RESUME

Lynn University – Boca Raton, FL
Web Writer
February 2012 – August 2012

  • Write and edit marketing copy for Lynn University’s family of websites
  • Write and optimize copy in email communications
  • Collaborate with teammates to develop, launch and grow social media strategies with a focus on measurement and analytics
  • Work with department stakeholders to develop content for a wide range of audiences on the Web

AutoNation, Inc. – Fort Lauderdale, FL
Social Media Coordinator
February 2010 – February 2012

  • Manage national and regional market Twitter and Facebook accounts
  • Collaborate with the social media team to develop promotions, projects and campaigns that are executed using various social channels
  • Provide customer service through social channels
  • Guide associates on tools and best practices
  • Utilize location-based services like Foursquare to deliver specials to consumers
  • Contributing author on the AutoNation blog
  • Measure growth, interaction and engagement using various tools.

The Miami Herald – Miami, FL
Online producer
December 2008 – February 2010

  • Maintain fresh news content on MiamiHerald.com using McClatchy CMS
  • Write breaking news in AP style for MiamiHerald.com
  • Write SEO headlines for stories
  • Deliver breaking news via text and e-mail alerts
  • Moderate user comments
  • Manage @MiamiHerald Twitter account and foster discussion among followers
  • Facebook fan page administrator
  • Work with a team to coordinate community social media events (Herald Tweetup)
  • Produce multimedia content
  • Record MiamiHerald.com site traffic

SistersNotDesigners.com
Founder, contributer
April 2011 – present
A blog shared with my siblings where we tell our stories of turning our houses into homes with the people we love.

WorstPizza.com
Contributing writer
May 2009 – Present

  • Write reviews of pizza restaurants in Hollywood and around South Florida

University of Florida Video & Collaboration Services – Gainesville, FL
Video Services Technician
February 2005 – August 2008

  • Handled phone calls, e-mails, billing and purchasing for the department
  • Conducted video conferences, live internet streams and video recordings

High Springs Herald – High Springs, FL
Reporting and multimedia intern
May 2007 – August 2007

UF Newszine – Gainesville, FL
Staff writer, producer
August 2007 – December 2007

  • Edited and published wire stories to UF Newszine.
  • Wrote and edited headlines
  • Produced multimedia content

Independent Florida Alligator - Gainesville, FL
Contributing writer
August 2005 – October 2006

  • Reported on University of Florida news and events

Freelance Web design/social media consultant
October 2006 – present
Built and maintained simple Web sites for local small businesses

EDUCATION

  • South Broward High School – Hollywood, FL
    June 2004
    High School Diploma; Salutatorian

TOOLS

Various social media monitoring and communication tools (Radian6, Hootsuite, Tweetdeck; I use them all), WordPress, AP Style, Photoshop, InDesign, Dreamweaver, basic HTML and CSS, Microsoft Office

PRESS

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