RESUME
Lynn University – Boca Raton, FL
Web Writer
February 2012 – August 2012
- Write and edit marketing copy for Lynn University’s family of websites
- Write and optimize copy in email communications
- Collaborate with teammates to develop, launch and grow social media strategies with a focus on measurement and analytics
- Work with department stakeholders to develop content for a wide range of audiences on the Web
AutoNation, Inc. – Fort Lauderdale, FL
Social Media Coordinator
February 2010 – February 2012
- Manage national and regional market Twitter and Facebook accounts
- Collaborate with the social media team to develop promotions, projects and campaigns that are executed using various social channels
- Provide customer service through social channels
- Guide associates on tools and best practices
- Utilize location-based services like Foursquare to deliver specials to consumers
- Contributing author on the AutoNation blog
- Measure growth, interaction and engagement using various tools.
The Miami Herald – Miami, FL
Online producer
December 2008 – February 2010
- Maintain fresh news content on MiamiHerald.com using McClatchy CMS
- Write breaking news in AP style for MiamiHerald.com
- Write SEO headlines for stories
- Deliver breaking news via text and e-mail alerts
- Moderate user comments
- Manage @MiamiHerald Twitter account and foster discussion among followers
- Facebook fan page administrator
- Work with a team to coordinate community social media events (Herald Tweetup)
- Produce multimedia content
- Record MiamiHerald.com site traffic
SistersNotDesigners.com
Founder, contributer
April 2011 – present
A blog shared with my siblings where we tell our stories of turning our houses into homes with the people we love.
WorstPizza.com
Contributing writer
May 2009 – Present
- Write reviews of pizza restaurants in Hollywood and around South Florida
University of Florida Video & Collaboration Services – Gainesville, FL
Video Services Technician
February 2005 – August 2008
- Handled phone calls, e-mails, billing and purchasing for the department
- Conducted video conferences, live internet streams and video recordings
High Springs Herald – High Springs, FL
Reporting and multimedia intern
May 2007 – August 2007
- Covered community events and High Springs City Commission meetings
- Produced multimedia for HighSpringsHerald.com
UF Newszine – Gainesville, FL
Staff writer, producer
August 2007 – December 2007
- Edited and published wire stories to UF Newszine.
- Wrote and edited headlines
- Produced multimedia content
Independent Florida Alligator - Gainesville, FL
Contributing writer
August 2005 – October 2006
- Reported on University of Florida news and events
Freelance Web design/social media consultant
October 2006 – present
Built and maintained simple Web sites for local small businesses
EDUCATION
- University of Florida, College of Journalism and Communications - Gainesville, FL
May 2008
Bachelors of Science in Journalism
- South Broward High School – Hollywood, FL
June 2004
High School Diploma; Salutatorian
TOOLS
Various social media monitoring and communication tools (Radian6, Hootsuite, Tweetdeck; I use them all), WordPress, AP Style, Photoshop, InDesign, Dreamweaver, basic HTML and CSS, Microsoft Office
PRESS
- ‘Social media jobs are more than just being able to turn a clever phrase‘ – Monday Business, South Florida Sun Sentinel
- ‘Your Twitter Bio is Your Elevator Speech’ - Ask the Recruiter, Poynter Online
- ‘The Social Media Skills You Need to Qualify for Journalism Jobs’ - Ask the Recruiter, Poynter Online
- Social Media Summit: AutoNation Explains Their Game Changing Social Media Plan - GOSOcial Blog, GOSO