After a fulfilling and enlightening day at WordCamp Miami, I can’t help but use one of my favorite expressions: The event lit a fire under my butt. For the generously cheap $30 attendance fee, I was able to accumulate a list full of things I can’t wait to tinker and play with. The brain cogs are turning with full speed and the inspiration is flowing rapidly through my veins.

Pete Bernardo kicked off the day with a fantastic presentation about WordPress plugins.  I, along with most of the audience, were “ooo-ing” and “ahhh-ing” over some of the plugin demos he performed on the spot for us.  I found this presentation to be absolutely perfect for someone like me who is fairly comfortable with installing WordPress for client sites, but often hit a wall when it came to enhancing them with advanced features like forms and higher levels of user controls.  Thank you, Pete. Thank you, thank you. *Updated* Check out Pete’s presentation from WordCamp below.

WordCamp Miami 2010 – WordPress Plugins for your Next Project from Pete Bernardo on Vimeo.

We all felt like insiders during the “What’s Coming in WordPress 3.0″ session with Jane Wells of Automattic.  A cool new default WordPress theme and “The Merge” between WordPress and WordPress MU are on the horizon. Aside from that, hearing from a super well-versed user experience expert who happened to be a female among a sea of male developers was a breath of fresh air in itself. It led to an awesome brainstorming session between a few of us chicks in the group. Lori Todd wrote a fantastic wrap-up of what we took from that session and our goals moving forward.

Willie Morris tweeted a thought that was also one of my biggest sentiments of the day: It felt like being in college again.  Big lecture halls. Lunch on the lawn with friends. Note-taking.  It was a throwback to my days at UF and I was overjoyed that they chose to host the event on a college campus. There is no better way to foster higher learning than to put your attendees directly into that environmental setting.  Excellent venue choice (even though I hate the Canes. Go Gators!).

Another stand-out presentation for me was Tammy Hart’s session on using WordPress with clients. Amen. I’ve been looking forward to a presentation like this for the longest time because of my experience level. I hate the frustration that I get when potential clients bring me WordPress requests but I am unable to meet their needs.  Tammy’s session made me feel okay about that and gave me some guidelines about where to go to find solutions.  Aside from the tips that she shared (and there were many) I was more inspired by the presence and expertise of yet another female who has been able to build a successful business around WordPress development and maintenance with clients. She is also completely self-taught. My hat is off to Tammy.

As Lori said in her post, I’m really pleased that the organizers of this event decided to plan it separately from BarCamp Miami this year.   I recall last year being torn between several WordCamp and BarCamp sessions and losing out by having to chose.  The separate camp remedied that and because it was tailored to three different levels of interest, there was something for everyone.

Bravo to David Bisset, John Carcutt and the rest of the WordCamp organizers. The motivation from the fire that is now lit under my bum to get up and do something was worth every penny. See you all at BarCamp tomorrow!

There is no doubt about the amount of good that has been done in the aftermath of Tuesday’s devastating earthquake in Haiti as a result of social media. Text campaigns to raise funds, alerting rescuers to buried survivors and allowing Haitians to search for missing loved ones only scratches the surface. The outpouring of support and eagerness to help is reminiscent of the weeks following the 9/11 attacks.

But this is bigger.

With a death toll that may soon hit the hundreds of thousands in a place that was already ravaged by poverty and violence to begin with, nobody knows yet how large the scale of this disaster will reach.

In light of these events it would seem obvious that this wouldn’t be an appropriate opportunity to try and bait a mass of new Twitter followers, but apparently that isn’t obvious to everyone. Take Cleveland Browns receiver Donte Stallworth for example:

Sorry Donte.  I don’t believe your intentions were bad. In fact, I’m a huge cheerleader for people who have been graced with high-paying careers who make a point to give to those in need in times of crisis.  I just want to give you some outside perspective here.

We all know NFL athletes make the big bucks. Big enough bucks to be able to negotiate a settlement out of court last year after accidentally killing a pedestrian in Miami Beach. You clearly don’t need Twitter followers to be able to write a check. I understand that this may have been an oversight in your efforts to raise funds, but the nature of this emergency makes your quest for followers seem petty. The doctors in Haiti who need the supplies to help the dying could care less about your follower count, but they could certainly use the monetary donations to buy what they need to save more lives. Why waste time tied up in Twitter?

Yes, use Twitter to ask your followers to donate if they can. Yes, use Twitter to organize relief efforts. But please, don’t play follower games during tragedies. Things like that need to be left out of the equation altogether.

How you can help

We know it’s been about two months since our first #HeraldTweetup (which totally rocked because of all of you lovely people) and South Florida is getting antsy. In case you haven’t heard, we’ve set a date, so you should save it! Set a reminder alert on your cell phone and RSVP on our twtvite for Thursday, Sept. 10 at 6 p.m. at Crazy Pianos (@CrazyPianosMIA) in Coconut Grove. The Miami Herald staff of reporters, bloggers, designers, editors, producers and tweeters are looking forward to happy hour with our followers on Twitter.

We ask that you RSVP so we can get an estimate of how many people to expect. We will be announcing some very exciting events that the Herald is planning and there will be plenty of people on hand to demo our new Dolphins ‘09 iPhone app if you want to check it out (come find me or @loritodd and we’ll show it off).  Hope to see you there!

The power of Twitter shined bright again yesterday as I sat in the conference room at Burson-Marsteller PR on Brickell Key, surrounded by about 15 public-relations minds that were ready to pick my brain apart.

I was scouted on Twitter by Felix Leander (@fleander), the lead digital strategist for their Latin American division, to come and take part in B-M’s NewsFeed program, coordinated by Senior Associate Bradley Gerber (@bradleygerber).  About four times a year the company brings in journalists from all backgrounds to give a little inside scoop about the nature of the current state of business.

They’ve welcomed guests in the past who have given the company insight into the online realm of media like Joachim Bamrud from LatinBusinessChronicle.com. In keeping up with the ever-changing landscape, B-M wanted a glimpse at how journalists are using social networks like Twitter and Facebook in their day-to-day work routine.

I couldn’t help feeling nervous. This was the biggest interrogation I’d ever been the target of.

But I’ve got to hand it to them. I was met with some fantastic questions that not only gave them a peek into the duties of an online producer in the media world but I learned a ton about my job’s importance to public relations associates. Who knew that there actually ARE people up at 3:30 in the morning waiting to see the stories from the morning’s print edition go live on the Web? Now I know better.

We discussed everything from an average day at work for me, to the strategies I use when I tweet for @MiamiHerald, to the guidelines we give ourselves for moderating comments on our stories.  All completely relevant to PR folks who are keeping a watchful eye on what the media are saying about their clients.

Most of the associates had joined Twitter but were nervous about the inevitable first-tweet and still hadn’t sent it. This is an issue I hear all the time, even among my personal friends who have yet to succumb to the grips of Twitter addiction. I used to not understand it, but the more I realized that PR people are the epitome of what representation means, I laid off a bit. Their personal image IS the image of their clients. The disconnect is fuzzier so I can see the apprehension.

One of the strongest points we touched on to counteract first-tweet-phobia is to approach your tweeps as if you are already buddies, putting business tweets on the back burner until you can garner some real personal connections with fellow users. There ARE things to tweet about other than business (I like to tweet about music, our garden, my niece and nephew, South Florida) and the Twittersphere is much more likely to embrace newbies who don’t start out by blasting us with what they do for a living. Once I get to know you, I’m more likely to care about your line of work because it is important to you. In this case, PR.

There are plenty of PR associates who use Twitter successfully from personal accounts without saying anything that would harm the image of their clients.  Toby Srebnik (@FSUToby) and Heather Whaling (@PRtini) are some great examples from Florida, check them out. If you know of others please add them to the comments.

So don’t be scared to tweet, PR peeps. Just don’t scare me away with a pitch stream either.

Big, giant, huge, monstrous thanks for the opportunity to learn and discuss with smart minds at B-M.  I hope to see all of you at our next Herald Tweetup!

P.S. I just thought this was too cool. My picture on their digital welcome sign!