We can’t afford your conference

As the Online News Association annual conference unfolded last weekend, my coworkers and I were eagerly watching and griping at the same time. It would have been awesome to be there.

As tightly scheduled, financially struggling journalists, these big industry conferences seem more and more out of reach to attend but they also offer the greatest payoff in an industry where networking and skill sharpening is nearly the only way to stay afloat.

Lori Todd and I coauthored a blog post about how the expensive cost associated with these beneficial industry events ends up hurting several areas of our business in the long run, in ways that industry leaders may or may not realize. A tidbit:

Expensive conferences put out-of-work journalists at an even greater disadvantage. Attending industry events and keeping skill sets up-to-date are all we can rely on to market ourselves in a suddenly flooded field of applicants. Attending a conference is resume material. Following a conference online is not.

The rest of the post is over at Lori Todd’s blog. We’d love to hear feedback on other ways or ideas to establish more affordable training and networking opportunities that don’t necessarily involve staying connected through social media. Another 10,000 Words post from Mark Luckie stresses the importance of real-life relationships. I couldn’t agree more, I just wish they were more affordable.

Find us on Twitter: @malcolli, @loritodd. Let’s strike up a conversation.

You already know me. Lori Todd graduated in 2006 from the University of Miami and has worked at the Milwaukee Journal Sentinel and the Austin American-Statesman before returning to the Miami Herald as a news page designer in September 2008.

What I pledge to do to save my future as on Online Producer

Inspired by this blog post at Journalistopia from Danny Sanchez (@dannysanchez) of the Orlando Sentinel, I was forced to come face-to-face with reality.  As an online producer, what I do isn’t exactly technical rocket science. I am lucky to have a job at a transition time when most people have not had the chance to keep up with the online learning curve. And for most people, it’s no fault of their own, in my opinion.  Reporters are busy digging up dirt, driving to crime scenes and going to press conferences. I can understand how it would be difficult to use down-time to putz around teaching yourself the necessary online skills to survive in this business. Lucky for me, I am needed as the liason between print and online. But, as Danny points out, it is only a matter of time before new reporters will trickle into the newsroom already fully equipped with the skills that I use. Eventually the middle-man will no longer be needed. His post gives insight and encouragement on how to stay ahead of the game.

In the spirit of this, I am making a committment to myself to use at least a few of his 10 things we can do to protect our jobs.

1. Writing this blog post is one of them, which I do using WordPress and host myself at my own domain name. Soon, this blog will be the landing spot for MalloryColliflower.com, and include my Flash and Web portfolio.

2.  I’m still debating on which Lynda.com class to enroll in, but that is at the top of my list. Any input from journalists on which script would be most helpful for an online producer like myself would be greatly appreciated.  I have yet to delve into my ActionScript 3 book. Between the untouched book and a Lynda.com class, that might be a good place to start.

3. I would like to be more of a fly on the wall in the graphics department at The Miami Herald. There are a lot of sharp, creative minds buzzing around there and even kindly eavesdropping on upcoming projects can’t hurt my own creative juices. Though my skills are modest at best, I would like people to know that I have them.

4. Lastly, I need to do more independent journalism. Being an online producer doesn’t give me the opportunities to keep my clips fresh and my portfolio well-stocked. If it entails taking more photographs with my Nikon D40x and using my eye a little more stategically when shooting, or borrowing my dads digital camcorder on days off just to get some practice, I need to do more. Putting together a Soundslide every once in a while takes little effort but can show editors my journalistic abilities. I’ve also got my own publishing outlet right here under my fingertips.

**Addendum**

What are you doing to improve the staying power of your online media job? What classes or courses have you taken to stay on top of your skills? I’d love some feedback in the comments!

Mallory Colliflower: Online producer

After a long and patient wait spent folding clothes at Banana Republic, ladies and gentlemen, I have landed a job. Actually, I’ve been at said job for about a month now and every week gets more and more exciting and challenging. You know all the stories and photos and videos that are posted on your favorite newspaper’s Web site? Well there isn’t some robot there posting all that content.  Computers aren’t doing it either. Producers who monitor, edit and select content make sure things on those Web sites are fresh and newsworthy. Luckily, in the state of this economy and the state of the industry of journalism as a whole I can be proud, thankful and relieved to call myself an online producer at the Miami Herald. Gotta give mad props to my classmate and good buddy Adrian Ruhi who also works there who recruited me for the spot.

I’ve learned a ton so far working with the McClatchy content management system and tweaking my news judgement, which is what I’m trying my best to work hardest on. My boss, Shelley Acoca, has been coaching me to put myself in people’s shoes. “What are people thinking and talking about today?” That has been helpful so far. I even polled some peeps on Twitter to see if they thought news judgement was learned or innate. Got some confidence-boosting answers that mine could improve over time if I work at it.  I think I just need to find my niche. Having control over something so public and wide-read is a little jarring at first, but networking with other online producers on Twitter and getting to know everyone in the newsroom is making me more comfortable.

So that’s the 4-1-1. It’s likely that if you’re reading this you found it via Twitter, but if you didn’t, you’re much more likely to keep track of my happenings there (@malcolli).

We’re also working to tweet more from our Miami Herald twitter account (@miamiherald) so follow us to stay on top of your South Florida local news.

The economy through the eyes of a job seeker

I don’t trade stocks. I don’t have a 401K. I get a bi-weekly paycheck from my part-time job that keeps me from having to ask my parents for spending money while I’m on the job search.  I just got hired and Banana Republic hasn’t announced job cuts to their sales support team.  Does the economy effect me? Not in these ways.

But…

The lack of career-starting jobs in media and journalism has decreased in the last month or so, as evidenced by the number of online media job posts on Mediabistro.com.  Before all of this stock market nastiness, there was a steady number of job openings to look at, around 500 nationwide.  That number now has dropped to 328 as of today.  Three hundred twenty eight job postings you say?! That’s plenty of opportunities! Quit your whining and get to work!  Well, yes. It should be easy.  But the reality is that “easy” means moving.  I’m a two-time world traveler! I shouldn’t be afraid to move!  The more and more that number of available jobs sinks, the more enticing a new start in a new place will become.