We can’t afford your conference

As the Online News Association annual conference unfolded last weekend, my coworkers and I were eagerly watching and griping at the same time. It would have been awesome to be there.

As tightly scheduled, financially struggling journalists, these big industry conferences seem more and more out of reach to attend but they also offer the greatest payoff in an industry where networking and skill sharpening is nearly the only way to stay afloat.

Lori Todd and I coauthored a blog post about how the expensive cost associated with these beneficial industry events ends up hurting several areas of our business in the long run, in ways that industry leaders may or may not realize. A tidbit:

Expensive conferences put out-of-work journalists at an even greater disadvantage. Attending industry events and keeping skill sets up-to-date are all we can rely on to market ourselves in a suddenly flooded field of applicants. Attending a conference is resume material. Following a conference online is not.

The rest of the post is over at Lori Todd’s blog. We’d love to hear feedback on other ways or ideas to establish more affordable training and networking opportunities that don’t necessarily involve staying connected through social media. Another 10,000 Words post from Mark Luckie stresses the importance of real-life relationships. I couldn’t agree more, I just wish they were more affordable.

Find us on Twitter: @malcolli, @loritodd. Let’s strike up a conversation.

You already know me. Lori Todd graduated in 2006 from the University of Miami and has worked at the Milwaukee Journal Sentinel and the Austin American-Statesman before returning to the Miami Herald as a news page designer in September 2008.

You asked for it — Our second #HeraldTweetup

We know it’s been about two months since our first #HeraldTweetup (which totally rocked because of all of you lovely people) and South Florida is getting antsy. In case you haven’t heard, we’ve set a date, so you should save it! Set a reminder alert on your cell phone and RSVP on our twtvite for Thursday, Sept. 10 at 6 p.m. at Crazy Pianos (@CrazyPianosMIA) in Coconut Grove. The Miami Herald staff of reporters, bloggers, designers, editors, producers and tweeters are looking forward to happy hour with our followers on Twitter.

We ask that you RSVP so we can get an estimate of how many people to expect. We will be announcing some very exciting events that the Herald is planning and there will be plenty of people on hand to demo our new Dolphins ’09 iPhone app if you want to check it out (come find me or @loritodd and we’ll show it off).  Hope to see you there!

Journalism, PR and social media at Burson-Marsteller

The power of Twitter shined bright again yesterday as I sat in the conference room at Burson-Marsteller PR on Brickell Key, surrounded by about 15 public-relations minds that were ready to pick my brain apart.

I was scouted on Twitter by Felix Leander (@fleander), the lead digital strategist for their Latin American division, to come and take part in B-M’s NewsFeed program, coordinated by Senior Associate Bradley Gerber (@bradleygerber).  About four times a year the company brings in journalists from all backgrounds to give a little inside scoop about the nature of the current state of business.

They’ve welcomed guests in the past who have given the company insight into the online realm of media like Joachim Bamrud from LatinBusinessChronicle.com. In keeping up with the ever-changing landscape, B-M wanted a glimpse at how journalists are using social networks like Twitter and Facebook in their day-to-day work routine.

I couldn’t help feeling nervous. This was the biggest interrogation I’d ever been the target of.

But I’ve got to hand it to them. I was met with some fantastic questions that not only gave them a peek into the duties of an online producer in the media world but I learned a ton about my job’s importance to public relations associates. Who knew that there actually ARE people up at 3:30 in the morning waiting to see the stories from the morning’s print edition go live on the Web? Now I know better.

We discussed everything from an average day at work for me, to the strategies I use when I tweet for @MiamiHerald, to the guidelines we give ourselves for moderating comments on our stories.  All completely relevant to PR folks who are keeping a watchful eye on what the media are saying about their clients.

Most of the associates had joined Twitter but were nervous about the inevitable first-tweet and still hadn’t sent it. This is an issue I hear all the time, even among my personal friends who have yet to succumb to the grips of Twitter addiction. I used to not understand it, but the more I realized that PR people are the epitome of what representation means, I laid off a bit. Their personal image IS the image of their clients. The disconnect is fuzzier so I can see the apprehension.

One of the strongest points we touched on to counteract first-tweet-phobia is to approach your tweeps as if you are already buddies, putting business tweets on the back burner until you can garner some real personal connections with fellow users. There ARE things to tweet about other than business (I like to tweet about music, our garden, my niece and nephew, South Florida) and the Twittersphere is much more likely to embrace newbies who don’t start out by blasting us with what they do for a living. Once I get to know you, I’m more likely to care about your line of work because it is important to you. In this case, PR.

There are plenty of PR associates who use Twitter successfully from personal accounts without saying anything that would harm the image of their clients.  Toby Srebnik (@FSUToby) and Heather Whaling (@PRtini) are some great examples from Florida, check them out. If you know of others please add them to the comments.

So don’t be scared to tweet, PR peeps. Just don’t scare me away with a pitch stream either.

Big, giant, huge, monstrous thanks for the opportunity to learn and discuss with smart minds at B-M.  I hope to see all of you at our next Herald Tweetup!

P.S. I just thought this was too cool. My picture on their digital welcome sign!

BarCamp and WeMedia, Miami 2009

Although I didn’t have the chance (or the $$) to go to FOWA (Future of Web Apps), I had a great time last Sunday at BarCampMiami. For those unfamiliar with the concept of BarCamp (and no, it doesn’t involve mixing cocktails for tips), check out the wiki here. They sum it up like this:

BarCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from participants.

Greg Linch (@greglinch), student at the UM School of Communications, worked with BarCampMiami coordinator Alex de Carvalho (@alexdc) to bring specific sessions focused on news innovation tailored for us journos who were in the house. There were quite a few of us. I got to meet Twitter friends Danny Sanchez (@dannysanchez) of the Orlando Sentinel and Journalistopia and Mathilde Piard (@mathildepiard), Columbia J-School grad and web editor at the Palm Beach Post as well as a slew of other tech-minded smart people.

One of my favorite presentations came from Rick Martinez (@digx) of FIU about evolving news. “There is not a newspaper industry. There is a news industry” rang very true. Not sure why we cling to the print product with our cold, dead hands. That’s a different post.

Rick Martinez of FIU and Greg Linch of the University of Miami

I spent yesterday and today (Wednesday and Thursday) as a fellow at the WeMedia Conference at the University of Miami. My job as a volunteer was to twitter the breakout sessions with the #wemedia hashtag as a way for people who couldn’t make it to track all the good ideas being tossed about. If you follow me on Twitter (@malcolli), you can see a rundown of a few of the breakout sessions.

It’s amazing to see people from so many different types of organizations (Journalism, non-profits, startups) collaborating on how to use media to innovate and better their futures. It sounds cheesy, but it’s true.

Brian Storm of MediaStorm

David Liu, CEO of TheKnot.com

The #WeMedia buzz began almost instantly around the Twitterverse in the morning intro session as awards were given to Game Changers in the realm of advancing media. As a political nerd, I was a tad (ok, maybe more than a tad) devastated that Obama’s campaign manager David Plouffe wasn’t in physical attendance to accept his award. Twitter, ZeFrank and others were honored. Go to the web site for a better rundown.  The twitterers in the room started to slowly emerge and the convo took off.

Because I was there as a volunteer twitterer who was encouraged not just to tweet a play-by-play but to add my voice to the mix, I made a point not to hold back. Granted, the caliber of participants was very high and I wasn’t sure how much value they would see in tweets from a 22-year-old recent college grad 3 months into her first newspaper gig, but I found that the presenters appreciated the instant feedback and honesty.

During a social media session with Susan Mernit (@susanmernit), formerly of AOL and Yahoo Personals and fellow Twitter-holic, she was using her BlackBerry to scan our tweets since she knew that some of us were actively tweeting the session. Hats off to her. Perfect example of a how Twitter is a tool and not just a silly site for sharing what you had for lunch. I sent out a tweet saying I thought the session was a little too basic and she jumped right in and got the ball rolling to get to the higher-level stuff (like Facebook Connect, which I’m trying to get really familiar with).

Susan Mernit (left) and Rebecca Watson of Real Girls Media (right)

On the downside, I had over 200 tweets over the two-day event, which wouldn’t normally be on the downside except that I do have some followers who I bet were completely overwhelmed and annoyed by a long stream of #wemedia, #wemedia, #wemedia.

This makes me rethink an issue that came up a few months ago about whether or not to split up my tweets into two accounts; one for Mallory Colliflower, the conference-attending working professional and one for Mallory Colliflower, the chick who checks icanhazcheezburger multiple times a day, swears from time to time, likes to share music and stay in touch with friends.

More importantly, because of the buzz and conversation about the WeMedia conference we were able to generate on Twitter, #WeMedia trended in the #2 spot twice during the conference. Quite a feat if you want people to be talking about what you are doing and saying.  I managed to be the top trendsetter for the #WeMedia hashtag and had the second-highest number of retweeted posts, behind Tom Kennedy (@tomkennedy), multimedia editor and consultant from Arlington, Virginia.  More stats here.

Was my mission accomplished?  I give a confident ‘yes.’ Between Greg, Mathilde and another Columbia graduate Veronica Zaragovia (@verozaragovia), we managed to provide a service to the media-minded who couldn’t make it to the conference as well as meet and connect with people who had similar and differing thoughts on what was going on in front of all of us. In regards to that, the bloggers over at the WeMedia page have done an excellent job summarizing and analyzing all of the discussion that took place. I won’t try to duplicate what they’ve already done so well, so head there for more.

Big ‘thank you’ to the organizers of the event, particularly Chad Capellman (@chadrem), WeMedia’s web producer and to Greg Linch for inviting me to join the team. I was thrilled to meet all of the people that I did and hope to hear more from and about them in the future.

What I pledge to do to save my future as on Online Producer

Inspired by this blog post at Journalistopia from Danny Sanchez (@dannysanchez) of the Orlando Sentinel, I was forced to come face-to-face with reality.  As an online producer, what I do isn’t exactly technical rocket science. I am lucky to have a job at a transition time when most people have not had the chance to keep up with the online learning curve. And for most people, it’s no fault of their own, in my opinion.  Reporters are busy digging up dirt, driving to crime scenes and going to press conferences. I can understand how it would be difficult to use down-time to putz around teaching yourself the necessary online skills to survive in this business. Lucky for me, I am needed as the liason between print and online. But, as Danny points out, it is only a matter of time before new reporters will trickle into the newsroom already fully equipped with the skills that I use. Eventually the middle-man will no longer be needed. His post gives insight and encouragement on how to stay ahead of the game.

In the spirit of this, I am making a committment to myself to use at least a few of his 10 things we can do to protect our jobs.

1. Writing this blog post is one of them, which I do using WordPress and host myself at my own domain name. Soon, this blog will be the landing spot for MalloryColliflower.com, and include my Flash and Web portfolio.

2.  I’m still debating on which Lynda.com class to enroll in, but that is at the top of my list. Any input from journalists on which script would be most helpful for an online producer like myself would be greatly appreciated.  I have yet to delve into my ActionScript 3 book. Between the untouched book and a Lynda.com class, that might be a good place to start.

3. I would like to be more of a fly on the wall in the graphics department at The Miami Herald. There are a lot of sharp, creative minds buzzing around there and even kindly eavesdropping on upcoming projects can’t hurt my own creative juices. Though my skills are modest at best, I would like people to know that I have them.

4. Lastly, I need to do more independent journalism. Being an online producer doesn’t give me the opportunities to keep my clips fresh and my portfolio well-stocked. If it entails taking more photographs with my Nikon D40x and using my eye a little more stategically when shooting, or borrowing my dads digital camcorder on days off just to get some practice, I need to do more. Putting together a Soundslide every once in a while takes little effort but can show editors my journalistic abilities. I’ve also got my own publishing outlet right here under my fingertips.

**Addendum**

What are you doing to improve the staying power of your online media job? What classes or courses have you taken to stay on top of your skills? I’d love some feedback in the comments!