Mallory Colliflower is a Florida Gator who, after earning her BS in Journalism at the University of Florida, moved back home to Fort Lauderdale. In 2008 she was hired at The Miami Herald as an online producer.  In the newsroom Mallory worked with a team of social media enthusiasts to create online initiatives for the newspaper. She recently started a new job as a Social Media Coordinator at AutoNation, the country’s largest auto retailer.