SEO Headlines and the typos that render them useless

Have you ever eaten at a Behihana restaurant? I haven’t either. Maybe it’s because they don’t exist.

But according to the headline on the South Florida Business Journal’s Web site, their second quarter sales are slightly up.  You can probably guess that they meant to type Benihana, the popular cook-the-asian-food-in-front-of-you-with-flaming-vegetables restaurant based in Miami. Minor typo really, but the location of the typo in the headline is pivotal.

The thing that gets me is that no one has noticed the error and made the change.  Isn’t that the beauty of online publication? Typos and errors aren’t glued to the page forever. Fixes are easy!

It’s not just the sillyness of spelling a word incorrectly or getting someone’s age wrong.  Incorrect headlines eliminate the ease of searching for stories with keywords.  SEO out the window.  The publication doesn’t just look bad, but your readers are paying the price.

**UPDATE: It just dawned on me that I sent them a resume about a month or so ago for an online content editor position of some sort.  I’m still available if they want me!